Trust me, if you're into Nike logo design, the journey only gets more captivating from here.Īlright, folks, fasten your seat belts because we're about to jet from the retro era of 'Blue Ribbon Sports' into the modern-day icon that is the Nike Swoosh. Stay tuned as we swoosh through the decades, exploring how a complicated trio of letters evolved into one of the most iconic logos in history. There you have it, the formative years of Nike, or should I say, Blue Ribbon Sports. The Blue Ribbon Sports logo may not have had the immediate punch or global appeal of the Swoosh, but it was an important first step on the road to iconic status. Secondly, this early logo serves as a testament to the importance of evolution in branding. It’s fascinating how even with the busiest of designs, a counterweight-like the plain underline-can offer the viewer a visual respite. So, what can we, as modern graphic designers, learn from this phase of Nike logo design? Well, first off, the notion of balance. Think of it as the straight-talking friend who grounds the high-flying dreamer it anchored the complex, intertwined 'BRS' above it. How? By keeping the underline as simple as can be: an italicized, uppercase inscription in a no-nonsense sans-serif. Since the overlaid 'BRS' was visually loaded, the designers opted for a counterbalancing effect. It was almost as if the logo was predicting the brand’s future-a mix of individuality and unity in sport.Īnd let's not forget about that underline. On one hand, you had the 'B' intentionally separated, while the 'R' and 'S' engaged in a seamless blend. The 'B,' 'R,' and 'S' were more than just alphabetic characters they were a maze of overlapping lines and forms. Yeah, legibility wasn’t exactly the logo’s strong suit.ĭespite its complexity, this monochrome marvel was intriguing in its design choices. Meanwhile, the ‘R’ and ‘S’ were like conjoined twins, smoothly merging into one another. The first 'B' was like the quirky cousin at the family reunion-it stood apart, slightly overlapping only the upper part of the 'R' to its left. Picture this: interlocking letters 'BRS' with stripes and unique shaping adding to the complexity. When it comes to retro designs, Blue Ribbon Sports' original logo was a far cry from the clean, minimalist Swoosh we all know today. Believe it or not, Nike wasn't always 'Nike.' No Swoosh, no 'Just Do It'-in fact, the company started its journey under the name 'Blue Ribbon Sports.' In this portion of our deep dive, we’re exploring the earliest chapter of the Nike logo design saga. Trust me this is one design journey you won't want to miss.Īlright, design enthusiasts, let's kick it back to the '60s and '70s, when bell-bottoms were all the rage, and the Nike Swoosh was just a twinkle in the design universe. So, tie up those Air Force Ones, and let’s jump into the fascinating world of Nike logo design. From its simple beginnings to the multi-dimensional brand strategy Nike employs today, we'll explore the ins and outs of what made this logo a court-side legend.

Together, they created an emblem that would eventually adorn the attire of athletes and fashionistas alike, transcending generations. We'll unravel the tale of a humble graphic design student and a startup sportswear company that joined forces in the early '70s. Whether you're a seasoned graphic designer or just someone with an eye for visual storytelling, you're going to love this deep dive into one of the most recognized symbols on the planet. Today, we're going to delve into the captivating history and evolution of Nike logo design.

If you're anything like me, a design aficionado, then you know the role of great design in making a brand stick. Ah, yes, the symbol of athleticism, empowerment, and let's not forget-good ol' retail therapy. In the world of iconic branding, few logos capture hearts and minds like the Nike Swoosh.

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